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Our liaise manages field interaction between distributor sales representatives and the manufacturer to best utilize the combined efforts of those respective assets. Our aftermarket sales people work with those sales teams in the field to develop market penetration, educate and place our products.
Our "in house" team assist and develop programs suited to the distribution networks in conjunction with our principle product manufacturers. Pull through and placement tactics are then determined and comprised with an implementation strategy through the HCG sales teams. By working closely with the aftermarket distributors we can train sales people, assist their dealer networks and enhance product brand loyalty while maintaining our primary objectives to drive sales.
In support of the manufacturers that we represent and our commitment to the market, we have expanded our aftermarket sales staff. The expansion of this segment will further enhance product support and placement at the dealer level while working alongside our distributor partners.
Our program basics: